Colman’s Mustard: ‘Hot Times’

One of the world’s oldest brands.

Established way back in 1814, Colman’s Mustard is one of the world’s oldest brands, but in New Zealand it faced stiff competition from the Masterfoods range of products. Competing on price was never going to be an option, but competing on quality and heritage was. First came ‘Hot Times’ a slick 16 page recipe book showcasing a variety of gourmet recipes that used Colman’s Mustards. These were handed out during tastings at a variety of culinary events such as the Auckland Wine and Food Festival.